Our Process – gopongo

Ever wonder how the sausage gets made? Well, sorry, we don’t make sausage. But we DO have a honed and time-tested method to getting work accomplished: tight & right. It’s our process: and we’re asked most often about it. HOW we do what we do. So we place the most importance on our clients — and potential clients — knowing and understanding on our process. Please feel free to ask us any questions or specifics about ‘how we do what we do’ – Ours is not proprietary. And perhaps more important, we also want to know yours. We feel is essential that we know and embrace of YOUR process: your expectations, internal challenges, let’s just say, ‘the way you like things done’.

CASE STUDY: Radio Disney / RDMA Buzz

CLIENT’S CREATIVE GOAL

Create a campaign that informs and motivates the ‘Disney Cable’ audience to tune-in for Radio Disney’s biggest broadcast event of the year.

Produce promos for both on-air and social placement to create the ‘RDMA Buzz.’

SYNERGY

Embrace all sources, assets, and stakeholder input from across the Disney platforms.

CREATIVE & PRODUCTION PROCESS

Create a campaign radio and TV spots using specific writing, shooting, editing, music and graphics that defines, describes, elevates, sells, and gives a unique voice to this once-a-year RDMA Event.

CONCEPT: We developed and wrote dozens of unique concepts and scripts that embrace the essential marketing goals.

SHOOT:Directed shoots with the Disney Platform Talent and Musical Artists that added star-power engagement and immediacy to the entire campaign.

EDIT:Sculpt every segment, promo, and interview into an unforgettable moment that built excitement and anticipation.

DESIGN:We designed and revised existing animations to support a seamless overall look; Then, combined our ‘green screen’ footage and CGI graphics that solidified the RDMA branding and synergy where ever it aired.

FUSE:We tapped into the past RDMA and combined with the new to highlight the ‘Bigness’ and ‘Legacy’ of the Event including our Throwback segments.

DELIVER:We finished by combining all the essential elements in 37 unique BTS, Countdown, Nominee or Overall Event spots. Here are a few of our favorites: